We believe in a future where all people have the chance to thrive. That’s why we invest ⅓ of our profits in grassroots efforts, like organizations creating change at the local level, and driving progress from the ground up.
We're in Business to Improve Lives
What is grassroots good?
Grassroots good is the result of a community mobilizing to address an issue they’re all impacted by, like services that are scarce, or statistics that are too high.
These efforts are highly effective because they’re led by members of the community. These leaders have passion, creativity, and insights rooted in a shared experience. What they too often lack is access to financial resources that can breathe even more life into their ideas.
Why invest in grassroots efforts?
We believe progress begins on the ground through efforts led by those closest to a community’s obstacles and opportunities. We’ve also seen how wonderfully different every community is, which means there’s no such thing as a one-size-fits-all solution.
By investing in grassroots efforts, we can support solutions designed to address a community’s unique needs, making them scalable and sustainable.
Our areas of focus
Our vision is that of a thriving humanity—something we can only achieve through the relentless pursuit of equity.
Equity, versus equality, takes into account individual circumstances, providing people and communities with the resources they really need. We invest in three key issue areas because we believe that together, they help lay the groundwork for equity. These are promoting mental health, ending gun violence, and increasing access to opportunity.
How we give
We create two-way partnerships
We co-create our impact grants, meaning we don’t come to the table with a grant in mind. Instead, we ask our partners what they need to deliver on a specific goal, and determine where we can be helpful.
We’re in for the long-haul
It’s not just about cutting checks. We work to build relationships that are meaningful, seeking out opportunities to learn from or volunteer with our partners.
We look for diverse perspectives
We are in the process of developing a Giving Advisory Council to support our team. We’ll tap experts from the many communities our partners serve, like the LGBTQ+ community.